LaRoach (aka: Louise A. Roach)

My artist name is simply “LaRoach” – a synthesis of Louise A. Roach.

I am a digital photographic artist working in Santa Fe, New Mexico. During the 90’s I created one-of-a-kind gallery pieces using photographic mix media. By 2000 I fell in love with Photoshop and the digital medium. I soon decided my calling was pixels and bytes rather than film. For the past 19 years all of my imagery has been produced in computer using a range of manipulation techniques and software.

My personal style, likes and tastes are eclectic and varied. And yes – my art reflects this diversity of interests. I enjoy exploring: designs and patterns, conceptual collage and retro graphics. (See – I told you I was eclectic!) BTW – I also produce commercial stock photography.

As for my lifestyle, I am working at being a minimalist, love travel, and most days you’ll find me hiking while listening to podcasts. In my spare time, I’m an amateur genealogist and run a family genealogy website (www.genettifamily.com).

To see my work online, visit My Collections.

My imagery can also be licensed for book cover illustration, CD artwork, or website graphics.


1975-1992       Art education – SUNY at Fredonia, Various workshops by Professional Photographers of America, Santa Fe Photographic Workshops – Joyce Tenneson

1978-1980       Paste-up artist for print house

1980-1990       Studio photographer (portraits, weddings), studio marketing, lecturer Professional Photographers of America (Creative Photography)

1990-2000       Gallery artist – various galleries in New York and New Mexico (mixed media, digital photography)

1992-1996       Educator – The Darkroom of Santa Fe, Santa Fe Photographic Workshops, Santa Fe Community College (art marketing, photographing the nude, Polaroid transfers)

2001-2010       Marketing specialist for CleanAIR Systems, Inc. (industrial photography, website design, copy writing, in-house and product publications, public relations)

2008-present  Stock photographer:
LaRoach Stock Photos at Dreamstime

2010-present  Indie artist: design, digital fine art, print-on-demand
LaRoach Digital Art
Retro Art Factory